How to Improve Instagram Post Engagement: 4 Tips

 Do you want more Instagram engagement? Looking for tips to create Instagram posts that perform better?

In this article, you’ll discover how to design and deliver Instagram posts that improve Instagram engagement.

#1: Instagram Feed Post Format Hacks

What type of Instagram post format works best: photos, videos, or carousels? Algorithmically, Instagram doesn’t have a preference for photos or videos. If your audience prefers videos, you’re going to want to create more videos. So you’ll have to look at your metrics to determine that.

But carousels are the little hack that I want you to try out—although I don’t recommend using this format all the time because carousels can be overwhelming for your audience.

A carousel post allows you to share 2–10 photos or videos in one post that people can swipe through to see more content.

Why do I love carousels as a hack?

 It doubles the chance for exposure.If someone sees your post on the first image and doesn’t react to it, Buy Instagram Followers Australia will show your post to them again the next time they log in, most likely with the second image. But sometimes, the algorithm will identify another image in the sequence to show them that it thinks that person is more likely to engage with. So you have double the chance to get exposure and engagement.

#2: Instagram Feed Post Content Hacks

The next Instagram post component we want to look at is the actual creative you share. Here are a few tips to get better results from your content.

Use Color Strategically

The color blue is proven to get about 20%–30% more engagement on Instagram. People react to the color blue. Have a blue sky, a blue product, a blue label, or blue clothing. Something in your image with a pop of blue can help boost engagement with that post.

Another favorite hack of mine is to use a very minimal, muted background in your image. Pair a light background—white or gray—with a bold pop of color to stand out in the Instagram feed. That will get viewers to slow their scroll and pay more attention to your content.

#3: Instagram Feed Post Caption Hacks

The next component of your Instagram content is the caption. Captions are super-important for driving conversions, so make sure you put some thought into them.

My first tip is to write a strong first sentence. Instagram captions are truncated in the feed with “… more,” so people are only reading the first two lines of your caption. If that doesn’t get their attention, they’ll scroll past your post.

Think of your first sentences like a great blog post title or email subject header. Use capital letters. Add emojis. Do something to draw people’s attention to that caption, so they tap on the “… more,” and read the whole thing.

Additionally, consider adding hashtags to your caption. Hashtags are incredibly powerful for getting more exposure to your content. If you want to learn how to use hashtags strategically, read this complete guide to Instagram hashtags.

#4: Instagram Feed Post Branding Hacks

Now I’m going to share with you a couple of hacks to create consistently well-branded content that your audience will immediately recognize as yours when they’re scrolling through the feed.

Use 2–3 Similar Filters in All of Your Instagram Images

One of my favorite branding tips is to pick only two or three Buy Instagram Follower Cheap Australia filters when creating your content. Choose filters that are very similar and consistent across the color spectrum. If you pick a yellow-tone filter, keep all of your filters in that tone; the same goes with a blue-tone filter.

If you’re creating food-related content, look at filters that have high saturation. Brighter tones like Lo-Fi bring out the contrast in food. If your brand is more vintage, filters like Gingham and Sierra give a more antique look to your content to stay true to all of your branding.